Out with the old


Last year I began a journey of re-evaluating and defining myself.

James Moseman came along for the ride.

And what a ride it’s been!

I found out about James through a trusted friend:

Friend and the company she works for had interviewed him for their corporate web project, but ended up choosing someone else. In hindsight, they have regrets about not using him, so thats how I came to find James. Lucky me! Although he has clients all over the place, we are fortunate to have him right here in Southern Illinois.

He got inside my head (scary!) and turned my head into my logo, which totally freaked. Me. Out.

I was vehemently opposed to using my face as my logo and branding, but after much arm twisting and heated discussions, a little bit of whining and alot of prayer, we went with it.

Good decision.

The best one I have made in a long time, and money well spent.

After that, we went after printed needs (press kit, business cards, rack cards, etc) and have had fun with other marketing options as well.

Then there was the albatross, the dreaded monster under the bed, the website (enter ominous music here)

I’ll leave out the gory details, but by the end of the year, I’ll have a website I can hang my hat on. (Wait, is that really possible?)

And James was with me through it all, telling me what I didn’t want to hear but needed to consider. He was able to look at me through outside objective eyes, gently pointing out all the things I needed to think about and reminding me of the big picture. Take a look at his site here: http://www.jamesarthurco.com

So 2011 has been a year of hang on to your hat, here we go, run for your life transition.

And 2012 promises that I will hit the ground running, curls flapping in the wind.

Thanks, James!

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